Mumbai, 14th January, 2015: The prelude to spring has begun on an
exciting note as prestigious brand HRX, active lifestyle apparel and casual wear brand by Bollywood icon Hrithik Roshan launched four brand new ranges
of deodorant in collaboration with
Global Fragrances Pvt Ltd. and XTREME Perfumes
and Personal Care Pvt Ltd today.
The new body spray collection
called HRX deodorants introduces four different ranges Intent, Soul, Play & Drive.
The range is especially crafted and designed for the uber fine gentleman &
super cool dude who aims at achieving the very best and believes in the motto
of “Love to Live Life” just like the brand creator Hritik Roshan. Priced at
around INR 190, the products will be available on general trade, modern retail,
online shopping portals etc.
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The launch of HRX Deodorants
will bring to the market 4 deodorants followed by EDT (Perfumes).
The 4
deodorants that will be available in trade are:
HRX Intent - This deodorant has the following notes:
1. A fresh, floral, refreshing & rejuvenating
fragrance.
2. Lemon lime, lily of the valley, exotic
fruits, tuberos.
HRX Soul - This deodorant has the following notes:
1. Grapefruit, Mandoria orange, rosemary.
2. A fragrance with sweet alry& aqua –
marine notes that ooze out natural freshness of aromatic, aquatic notes.
HRX Play - This deodorant has the following notes:
1.
A
fragrance that is woody, powdery, musky with oriental notes.
HRX Drive - This deodorant has the following notes:
1. A
warm spicy and aromatic fragrance.
On the launch of HRX
Deodorants Hritik Roshan said,“Deodorants are one of the
most essential personal care items that we use every day. With these fantastic,
new fragrances one can turn this into a magical experience every day.I am happy about the HRX and Global & Xtreme perfumes association and
their meticulous care in rendering such timely launches and working creatively
with us to ensure that every launch is successful."
Hritik Roshan
added saying, “after a full year of the successful
launch of my active lifestyle apparel and casual wear brand HRX, I am sanguine
that people would love this new range of body sprays”.
Somesh Choudhury says“It is great to see HRX roll out this new, exciting range of body
sprays for males and we hope the unique fragrances will definitely attract
people from a wide spectrum. The fact that these body sprays are inspired by
his admirable spirit would go a long way in making sure of their long-lasting
success.”
About Xtreme Perfumes
and Personal Care
XTREME Perfumes
and Personal Care Pvt Ltd ,with its head office at 405, Sewa Corporate Park, MG
Road Gurgaon, has been operating with a vision to create a proper Distribution
House, intended to market and distribute Mega Brands under one Umbrella. Xtreme
is already marketing and distributing many brands at national &
international levels in more than twenty nine countries and HRX is another
feather added to the crown.
The
Organisation is headed by Mr Somesh Choudhary, a financial expert with an
experience of fifteen years in manufacturing of aerosols, perfumes and personal
care products; and Mr Sanjeev Nayyar,a marketing wizard with nearly twenty
years of national & international experience, with an expertise in the
fragrance and personal care market.
Xtreme has a
vast reach, with a distribution channel that includes Eight Depots, Sixty Super
Stockists and more than Four hundred & fifty Distributors, reaching out to
more than 70,000 Shops.
Xtreme has a team consisting of more than two hundred professionals at various levels in Sales & Distribution.
Xtreme has a team consisting of more than two hundred professionals at various levels in Sales & Distribution.
Xtreme has its
own fully automatic, computerised manufacturing unit backed by a strong R&D
& Designing Team, functioning since some years catering to National and
International
About
HRX
HRX, Hrithik Roshan's lifestyle
brand, aims to empower everyone to be the best versions of themselves. The core
of the brand extends beyond physical fitness through its tagline - Push your
extreme. HRX inspires people to keep pushing their limits, face adversities and
achieve excellence. It is a transformative brand for people who have always
wanted to be more focused, more confident and more fearless. The brand is a mix
of Hrithik's supreme style and passion.
