Mumbai, December 03, 2014: Disney has teamed
up with iconic Indian fashion brand, Satya Paul to launch a stylish
retro-modern collection titled ‘Disney Mono Pop by Satya Paul’. The collection
was launched at a soirée hosted at the Satya Paul store in the Palladium Mall,
Mumbai, with Bollywood actress Esha Gupta looking gorgeous in a stunning ‘Minnie Mono Pop
saree’ from the collection. The event was attended by Mumbai’s stylish
glitterati, from the likes of Mandira Bedi, Sidharth Roy Kapur, Masaba Gupta,
Shaheen Abbas, Vidya Malwade, Dipti Bhatnagar and many others.
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Inspired by the unique
interpretations of iconic Disney characters, the Satya Paul design studio has
created a nostalgic collection that reflects and reminisces the evolution of
Mickey and Minnie over the years. The idea was to render the characters in
monochrome to being washed in Sepia, finding hints of color in their latest
avatar, with pop hues and strong graphics. This collaboration pays homage to
these iconic characters by fusing them with one of India’s classic sartorial
drapes- the Saree.
The collection takes you on a
retrospective journey through Disney’s famous artworks, earlier
interpretations, rendering techniques and fantastical vision and comprises of
tunics, scarves, stoles, ties and accessories in addition to the sarees.
Pricing has been positioned to make the collection accessible to a larger
audience, with printed sarees starting at INR 11995 along with ready-to-wear
and accessories priced at INR 2995 onwards. This collection will launch at
retail in December 2014 onwards through 10 flagship Satya Paul stores across
five cities. It will also be e-tailed through an exclusive tie-up with
Jabong.com, one of the leading online fashion brands in the country.
“Disney is a multi-generation brand
with characters that continue to inspire fashion designers globally. We are
delighted to collaborate with Satya Paul to lend their creative expertise in
designing this inspiring range for fashion conscious fans. Our halo
collaborations have always created unique offerings which keeps us at the helm
of the creative fashion business in India and worldwide”, said Abhishek
Maheshwari, VP and Head, Consumer Products, Disney India.
"For three decades now, the Satya
Paul design studio has been synonymous with distinct print innovation and
ground breaking design. Therefore, our collaboration with Disney is an exciting
platform to extend the brand's core vision and we are looking forward to
launching this Global Indian line inspired by two of Disney's iconic
characters", said Sanjay Kapoor, managing director at Genesis Colors, the
holding company for Satya Paul.
Inspiring talented designers the world
over, cultural icons Mickey Mouse and Minnie Mouse, continue to be in high
demand with leading international luxury brands such as Dolce & Gabbana,
Givenchy, Marc Jacobs and Elie Saab. This year these characters will be
recreated in Satya Paul's signature print fabrications on women’s apparel &
accessories along with selected men’s accessories.
This season, find your joie-de-vivre
with this specially crafted Global Indian line brought to you with Disney by
Satya Paul.
About Disney Consumer Products:
Disney is the largest retail character licensor in the world
with US$45 billion in character merchandising retail sales globally in 2013.
Consumer Products business includes: Toys; Fashion & Home; Food, Health
& Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail
Sales and Marketing the Consumer business plays a critical role in providing
Indian consumers a chance to bring a piece of the Disney magic home through a
wide range of creative and locally-appealing merchandise.
Today, Disney products are available across a million retail
doors in India. In modern trade Disney has presence in close to 500+ doors
including hypermarkets and has more than 3000 SKUs across categories. Disney
India’s Consumer Products business continues to focus on broadening its
distribution by expanding product reach beyond large cities through existing
licensees and retail relationships. Working with over 130 licensees across
categories, Disney’s retail presence, such as the unique “store-in-store”
concepts in prominent retail outlets such as Hamley’s AND Big Bazaar, deliver a
broad range of products and continue to reach more and more consumers across
the country. Consumer Products has also leveraged the growing e-commerce market
in India, by making Disney branded products available across all the key online
portals with shop-in-shops on Flipkart and Jabong and strategic presence in
portals like Myntra, Amazon, Snapdeal, and more.
About Satya Paul:
Established in 1985, Satya Paul is India’s premier design label
with an international presence. The brand is acclaimed for ingenuity in design
and a vivid color palette. As part of Genesis Colors since 2001, the brand has
grown from strength to strength and is now present at over 30 offline locations
in India and abroad. In the online space, the brand retails on key e-commerce
like Amazon, Myntra, Jabong and Snapdeal.
Started at a time when there was little or no awareness about
fashion or the idea of designer brands in India, Satya Paul introduced the idea
of choreographed collections and modern ethnic wear. The brand’s take on print
innovations did not only change the way the consumer previously looked at
Sarees, but also developed a specific niche for concept-based designs. Women no
longer restrict themselves to hereditary Banarasis and Chanderis; and Satya
Paul has been instrumental in this bringing about this change with the new-age
Saree, which is easy to wear and chic.
