Sunday, February 1, 2015

DISNEY INDIA AND SATYA PAUL ANNOUNCE THE LAUNCH OF ‘DISNEY MONO POP BY SATYA PAUL’ INSPIRED BY MICKEY AND MINNIE MOUSE

Mumbai, December 03, 2014: Disney has teamed up with iconic Indian fashion brand, Satya Paul to launch a stylish retro-modern collection titled ‘Disney Mono Pop by Satya Paul’. The collection was launched at a soirĂ©e hosted at the Satya Paul store in the Palladium Mall, Mumbai, with Bollywood actress Esha Gupta looking gorgeous in a stunning Minnie Mono Pop saree’ from the collection. The event was attended by Mumbai’s stylish glitterati, from the likes of Mandira Bedi, Sidharth Roy Kapur, Masaba Gupta, Shaheen Abbas, Vidya Malwade, Dipti Bhatnagar and many others.



Inspired by the unique interpretations of iconic Disney characters, the Satya Paul design studio has created a nostalgic collection that reflects and reminisces the evolution of Mickey and Minnie over the years. The idea was to render the characters in monochrome to being washed in Sepia, finding hints of color in their latest avatar, with pop hues and strong graphics. This collaboration pays homage to these iconic characters by fusing them with one of India’s classic sartorial drapes- the Saree.



The collection takes you on a retrospective journey through Disney’s famous artworks, earlier interpretations, rendering techniques and fantastical vision and comprises of tunics, scarves, stoles, ties and accessories in addition to the sarees. Pricing has been positioned to make the collection accessible to a larger audience, with printed sarees starting at INR 11995 along with ready-to-wear and accessories priced at INR 2995 onwards. This collection will launch at retail in December 2014 onwards through 10 flagship Satya Paul stores across five cities. It will also be e-tailed through an exclusive tie-up with Jabong.com, one of the leading online fashion brands in the country.





“Disney is a multi-generation brand with characters that continue to inspire fashion designers globally. We are delighted to collaborate with Satya Paul to lend their creative expertise in designing this inspiring range for fashion conscious fans. Our halo collaborations have always created unique offerings which keeps us at the helm of the creative fashion business in India and worldwide”, said Abhishek Maheshwari, VP and Head, Consumer Products, Disney India.


"For three decades now, the Satya Paul design studio has been synonymous with distinct print innovation and ground breaking design. Therefore, our collaboration with Disney is an exciting platform to extend the brand's core vision and we are looking forward to launching this Global Indian line inspired by two of Disney's iconic characters", said Sanjay Kapoor, managing director at Genesis Colors, the holding company for Satya Paul.
Inspiring talented designers the world over, cultural icons Mickey Mouse and Minnie Mouse, continue to be in high demand with leading international luxury brands such as Dolce & Gabbana, Givenchy, Marc Jacobs and Elie Saab. This year these characters will be recreated in Satya Paul's signature print fabrications on women’s apparel & accessories along with selected men’s accessories.

This season, find your joie-de-vivre with this specially crafted Global Indian line brought to you with Disney by Satya Paul.



About Disney Consumer Products:

Disney is the largest retail character licensor in the world with US$45 billion in character merchandising retail sales globally in 2013. Consumer Products business includes: Toys; Fashion & Home; Food, Health & Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail Sales and Marketing the Consumer business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally-appealing merchandise.
Today, Disney products are available across a million retail doors in India. In modern trade Disney has presence in close to 500+ doors including hypermarkets and has more than 3000 SKUs across categories. Disney India’s Consumer Products business continues to focus on broadening its distribution by expanding product reach beyond large cities through existing licensees and retail relationships. Working with over 130 licensees across categories, Disney’s retail presence, such as the unique “store-in-store” concepts in prominent retail outlets such as Hamley’s AND Big Bazaar, deliver a broad range of products and continue to reach more and more consumers across the country. Consumer Products has also leveraged the growing e-commerce market in India, by making Disney branded products available across all the key online portals with shop-in-shops on Flipkart and Jabong and strategic presence in portals like Myntra, Amazon, Snapdeal, and more.


About Satya Paul:

Established in 1985, Satya Paul is India’s premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid color palette. As part of Genesis Colors since 2001, the brand has grown from strength to strength and is now present at over 30 offline locations in India and abroad. In the online space, the brand retails on key e-commerce like Amazon, Myntra, Jabong and Snapdeal.
Started at a time when there was little or no awareness about fashion or the idea of designer brands in India, Satya Paul introduced the idea of choreographed collections and modern ethnic wear. The brand’s take on print innovations did not only change the way the consumer previously looked at Sarees, but also developed a specific niche for concept-based designs. Women no longer restrict themselves to hereditary Banarasis and Chanderis; and Satya Paul has been instrumental in this bringing about this change with the new-age Saree, which is easy to wear and chic.


Press Release: Hrithik Roshan launches new range of body spray for his active lifestyle brand HRX

Mumbai, 14th January, 2015: The prelude to spring has begun on an exciting note as prestigious brand HRX, active lifestyle apparel and casual wear brand by Bollywood icon Hrithik Roshan launched four brand new ranges of deodorant in collaboration with Global Fragrances Pvt Ltd. and XTREME Perfumes and Personal Care Pvt Ltd today.


The new body spray collection called HRX deodorants introduces four different ranges Intent, Soul, Play & Drive. The range is especially crafted and designed for the uber fine gentleman & super cool dude who aims at achieving the very best and believes in the motto of “Love to Live Life” just like the brand creator Hritik Roshan. Priced at around INR 190, the products will be available on general trade, modern retail, online shopping portals etc.


The launch of HRX Deodorants will bring to the market 4 deodorants followed by EDT (Perfumes). 

The 4 deodorants that will be available in trade are:

HRX Intent - This deodorant has the following notes: 
1.   A fresh, floral, refreshing & rejuvenating fragrance.
    2.   Lemon lime, lily of the valley, exotic fruits, tuberos.

HRX Soul - This deodorant has the following notes: 
1.       Grapefruit, Mandoria orange, rosemary.
2.       A fragrance with sweet alry& aqua – marine notes that ooze out natural freshness of aromatic, aquatic notes.
 
HRX Play - This deodorant has the following notes: 
1.       A fragrance that is woody, powdery, musky with oriental notes.

HRX Drive - This deodorant has the following notes: 
1. A warm spicy and aromatic fragrance.

On the launch of HRX Deodorants Hritik Roshan said,“Deodorants are one of the most essential personal care items that we use every day. With these fantastic, new fragrances one can turn this into a magical experience every day.I am happy about the HRX and  Global & Xtreme perfumes association and their meticulous care in rendering such timely launches and working creatively with us to ensure that every launch is successful."



Hritik Roshan added saying, “after a full year of the successful launch of my active lifestyle apparel and casual wear brand HRX, I am sanguine that people would love this new range of body sprays”.


Somesh Choudhury saysIt is great to see HRX roll out this new, exciting range of body sprays for males and we hope the unique fragrances will definitely attract people from a wide spectrum. The fact that these body sprays are inspired by his admirable spirit would go a long way in making sure of their long-lasting success.”    


About Xtreme Perfumes and Personal Care
XTREME Perfumes and Personal Care Pvt Ltd ,with its head office at 405, Sewa Corporate Park, MG Road Gurgaon, has been operating with a vision to create a proper Distribution House, intended to market and distribute Mega Brands under one Umbrella. Xtreme is already marketing and distributing many brands at national & international levels in more than twenty nine countries and HRX is another feather added to the crown.
The Organisation is headed by Mr Somesh Choudhary, a financial expert with an experience of fifteen years in manufacturing of aerosols, perfumes and personal care products; and Mr Sanjeev Nayyar,a marketing wizard with nearly twenty years of national & international experience, with an expertise in the fragrance and personal care market.
Xtreme has a vast reach, with a distribution channel that includes Eight Depots, Sixty Super Stockists and more than Four hundred & fifty Distributors, reaching out to more than 70,000 Shops.
Xtreme has a team consisting of more than two hundred professionals at various levels in Sales & Distribution.
Xtreme has its own fully automatic, computerised manufacturing unit backed by a strong R&D & Designing Team, functioning since some years catering to National and International 

About HRX

HRX, Hrithik Roshan's lifestyle brand, aims to empower everyone to be the best versions of themselves. The core of the brand extends beyond physical fitness through its tagline - Push your extreme. HRX inspires people to keep pushing their limits, face adversities and achieve excellence. It is a transformative brand for people who have always wanted to be more focused, more confident and more fearless. The brand is a mix of Hrithik's supreme style and passion. 

Press Release: Two-day workshop covers latest advances in the beauty industry

Coherent Medical Systems organized a series of advanced laser technology training workshop for dermatologists and cosmetic surgeons.   

Mumbai, January 19, 2015:  In an attempt to spread knowledge about the recent medical advances in anti-aging, Coherent Medical Systems, a pioneer in the distribution of aesthetic devices has initiated two-day workshop on global approach in the field of cosmetic surgery & dermatology. Coherent believes that the initiative would enable doctors to learn about the latest advances in laser technology and its benefits to the people at large. The two-day workshop, which was organized in Delhi and Mumbai on January 18 & 19, 2015, was an educative platform, providing information on the latest developments in the field of aesthetic dermatology.



The two-day workshops highlighted varied range of topics, such as pigmentation, Rejuvenation – Laser Toning, Melasma and Skin Tightening by Q-switch Lasers like Medlite/Revlite and Viora’s unique radio frequency RF technology. The panel of consultants, who had attended the 2-day workshop, included the best cosmetic dermatologists from around the world.  Internationally acclaimed speaker Dr. Abnoel Bakus - Practicing Clinical Dermatologist & Co-Director of Clinical Research, Chicago, USA, Mr. Michael Byers - Clinical Specialist Cynosure, USA and Dr. Inna Belenky Clinical Manager Viora, Israel shared their experiences on the use of latest technology for skin toning, pigmentation, tattoo removal, skin tightening, body and face contouring, removal of stretch marks, fine lines, wrinkle reduction and cellulite reduction. It was not just the gathering of international specialists, but leading Indian faculties, such Dr S.C. Rajendran, Dr. S.G. Parasramani, Dr. Chytra Anand from Kosmoderma Bangalore, Dr. H.K. Kar and Dr. Minal Patwardhan from Dubai, also created awareness about the latest developments in the beauty industry.  


Elaborating on the objective behind the workshops, Mr. Dilip Meswani (MD) from Coherent Medical Systems, said, “We feel that though there is a growing consciousness about beauty among Indians, there is still a lack of awareness about that the latest happenings in the industry. Our educational initiative is an effort to bridge this gap and generate awareness about how this technology can add beauty and comfort to our lives.”

Talking about the newer technologies that would be discussed during the 2-day workshop, Mr. Meswani said, “Anti-aging is now becoming a buzz word. Indian skin which is so different from Caucasian skin, needs safer and result oriented technology. Current modalities have lots of limitations. Technology like RevLite is one of the best modality with unique PTP technology which addresses the problem of anti-aging and other skin related problems on the Indian skin”.      



“MedLite’s homogenous beam delivers energy evenly over the skin’s surface, minimizing epidermal injury and increasing patient satisfaction. This safest, fastest and easiest–to–use laser revolutionized the way physicians think about aesthetic laser procedures. Melasma, a challenging indication to treat by medicines and other cosmetic procedures can be treated effectively by Medlite & Revlite Q-switched laser therapy" said Dr. Bakus